Name
[PRE-CON] Marketing 102: Digital Marketing Workshop
Description
Feeling overwhelmed by digital marketing? Whether you’re new to the field or juggling multiple roles in your business, this hands-on marketing session is designed for you. Join us to learn how to execute marketing tactics more efficiently and analyze your marketing analytics with ease. Bring your laptops and get ready to dive into practical strategies that will simplify your marketing efforts.
Proposed Learning Objective (1)
Generate and utilize campaign URLs to track your marketing efforts effectively.
Proposed Learning Objective (2)
Access and navigate your Google Analytics account, including reviewing key reports consistently.
Proposed Learning Objective (3)
Improve your website’s SEO by understanding optimization scores and maintaining Google Ad campaigns through hands-on experience.
Proposed Learning Objective (4)
Create comprehensive Looker Studio reports to visualize key metrics such as pageviews and session sources.
